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Senior Demand Generation Manager

April 30, 2026

The Senior Demand Generation Manager owns the strategy and execution of scalable, high-performing demand generation programs that drive consistent pipeline growth. This role focuses on generating high-quality top-of-funnel demand, improving conversion across the funnel, and ensuring marketing efforts translate into measurable pipeline and revenue outcomes.You will take a data-first approach to optimizing performance, continuously refining targeting, messaging, channel mix, and lead scoring to improve both lead quality and funnel efficiency. With a strong test-and-learn mindset, you’ll rapidly launch, measure, and iterate on digital-first, multi-channel campaigns across paid, owned, and lifecycle channels.As a senior individual contributor, you’ll leverage AI and automation to enhance campaign development, audience targeting, personalization, and performance analysis—unlocking faster execution, greater scale, and smarter decision-making.You’ll partner closely with Sales, RevOps, Content, and Product Marketing to align on pipeline goals, lead quality, and go-to-market execution, playing a critical role in shaping how demand is generated, measured, and optimized across the business.<h1>What you'll do</h1><h3>Demand Generation Strategy & Execution</h3><ul style="min-height:1.5em"><li>Own demand generation strategy aligned to company growth and pipeline goals</li><li>Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)</li><li>Translate growth targets into scalable, measurable programs</li></ul><h3>Pipeline & Performance Ownership</h3><ul style="min-height:1.5em"><li>Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution</li><li>Define KPIs and continuously optimize campaigns based on performance data</li><li>Partner with Sales to improve lead quality, routing, and conversion</li></ul><h3>Lifecycle Marketing & Nurture</h3><ul style="min-height:1.5em"><li>Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs</li><li>Optimize messaging, timing, and channel mix to increase conversion across the funnel</li><li>Align lifecycle efforts with campaign and sales motions</li></ul><h3>Content & Campaign Integration</h3><ul style="min-height:1.5em"><li>Partner with Content and Product Marketing to develop high-performing campaign assets</li><li>Translate campaign strategy into content requirements and messaging frameworks</li><li>Use performance insights to inform ongoing content optimization</li></ul><h3>AI-Driven Marketing & Innovation</h3><ul style="min-height:1.5em"><li>Design and scale AI-powered marketing workflows—including custom agents—to improve campaign execution, optimization, and performance. Apply AI across paid acquisition (including search), personalization, and content generation to enhance targeting, bidding, segmentation, and creative output.</li><li>Lead the development of advanced, AI-informed growth strategies (including GEO and audience expansion), while continuously testing and operationalizing emerging tools to increase speed, efficiency, and impact. Identify and implement opportunities to automate marketing processes across campaign development, experimentation, and reporting.</li><li>Act as a builder and internal leader in AI adoption—embedding AI into day-to-day marketing operations, elevating team capabilities, and translating new technologies into scalable systems that drive measurable pipeline growth.</li></ul><h3>Analytics & Optimization</h3><ul style="min-height:1.5em"><li>Analyze funnel performance and identify opportunities to improve conversion and efficiency</li><li>Build reporting frameworks and dashboards to track campaign and pipeline performance</li><li>Continuously test and iterate on channels, messaging, and offers</li></ul><h3>Cross-Functional Collaboration</h3><ul style="min-height:1.5em"><li>Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution</li><li>Influence stakeholders and drive alignment across teams without direct authority</li></ul><h1>Who you are</h1><ul style="min-height:1.5em"><li>5–8+ years in demand generation, growth marketing, or digital marketing</li><li>Proven track record of driving pipeline and revenue through digital campaigns</li><li>Strong experience with lifecycle marketing and funnel optimization</li><li>Deep understanding of demand generation channels (paid media, email, web, automation)</li><li>Data-driven mindset with strong analytical and performance optimization skills</li><li>Experience working closely with Sales and RevOps to drive funnel efficiency</li><li>Strong cross-functional collaboration and communication skills</li><li>Familiarity with AI tools for marketing (content, segmentation, analytics, automation)</li><li>Experience testing and implementing new technologies or growth tactics</li><li>Highly organized, self-directed, and comfortable owning multiple programs</li><li>Bachelor’s degree or equivalent experience</li></ul>Location: This role is primarily remote (US-based), with occasional travel for team collaboration, training, or company events.This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.<h1>About us</h1>At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success. Benefits Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.Equal Employment Opportunity Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.Reasonable Accommodations If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.ioEmployment Status Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...