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Marketing Coordinator

April 29, 2026

WHO WE AREWe’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.WHAT WE’LL NEEDThe Marketing Coordinator role is a key member of the Europe Middle East Africa (EMEA) regional marketing team with responsibility for 200-250 restaurants owned by 10 Brand Partners (franchisees). A great Marketing Coordinator is a collaborative, creative and an energetic relationship-builder with the business acumen to achieve goals of sales growth, brand awareness and brand engagement. It’s someone who is an extremely strong communicator and relationship builder spanning different cultures and communities. This role will take the lead in driving day to day sales optimisation, creating and activating marketing calendar plans alongside our brand partners, increasing digital effectiveness, improving brand impact, premiumization and global cohesion. This role will focus on improving these elements in our existing 10 markets whilst being a pivotal player in supporting the Senior Marketing Manager in any new market entries.This is a remote role but requires regular international travel across the EMEA region.WHAT YOU’LL NEED<ul style="list-style-type: disc; padding-left: 48px;"><li>Connect regularly to Brand Partner sales and marketing leads in each of our existing markets. </li><li>Collaborate and advise on marketing activation, innovation and calendar planning. </li><li>Collaborate with Brand Partners to safeguard brand communication in each market including logo usage, press release approvals, legislative considerations.</li><li>Support Brand Partners and the wider Team EMEA with regards to Marketing content for presentations and new market entry induction packs.</li><li>Responsible for sharing best practice content between markets and the Global Support Centre (GSC) where applicable.</li><li>Coordinate alongside the GSC activating Wingstop global moments across EMEA markets.</li><li>Support on pricing and menu management recommendations.</li><li>Be the owner of sharing trend analysis and making meaningful recommendations of the back of it. </li><li>Support the marketing strategy and execution for new market entries within EMEA, including conducting competitor pricing analysis.</li><li>Provide marketing consultation for key projects such as pre-market assessments, brand trackers, innovation research, pricing studies. </li><li>Represent EMEA on marketing forums e.g. International Marketing calls, NME project calls and digital calls and share key activities. </li><li>Support the Senior Marketing Manager to localise campaigns to meet regional needs while maintaining brand consistency. </li><li>Help to maintain a centralised library of up-to-date brand assets on the brand library. </li><li>Proactively tracking competitor activity and marketing initiatives across markets. </li><li>Partner with the GSC technology team to support website creation, updates and localisation for new and existing markets and setup and ongoing optimisation of Google Business Profiles for all new market entries and restaurant openings. </li><li>Collaborate with the GSC to establish official social media handles for new markets. Support onboarding of Brand Partners to social platforms, including access, governance and best practice guidance. </li></ul> WHO YOU ARE No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.You show up with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.BENEFITS<ul style="padding-left: 48px;"><li>25 days paid annual leave plus bank holidays </li><li>One paid volunteer day of your choice</li><li>5% bonus structure (discretionary depending on company performance)</li><li>Private Healthcare provision</li><li>Wellness reimbursement program</li><li>Paid maternity and paternity leave</li><li>Company mobile phone </li></ul> Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...