Digital Marketing Specialist

<p>About the job</p> <p>🚀 We&#8217;re Hiring: Digital Marketing Specialist (B2B / CRM Consulting Focus)</p> <p>💰 Salary: R20,000 – R35,000/month (experience dependent)</p> <p>📍 Location: Remote | 🕒 Full-time</p> <p>💼 Min. 3 years experience</p> <p>At Scaled, we&#8217;re currently partnering with a boutique consulting firm that specialises in helping businesses design, implement, and optimise CRM and business application solutions. They&#8217;re on a mission to drive real, measurable value through smart, data-driven tools—and they’re now looking to add a Digital Marketing Specialist to their team.</p> <p>🧩 About the Role</p> <p>This is a hands-on, results-focused position ideal for a marketer who thrives in a B2B consulting environment. You’ll be owning digital campaigns end-to-end, generating qualified leads, and producing impactful content that resonates with decision-makers in the CRM and digital transformation space.</p> <p>You’ll work closely with leadership and have the freedom to bring fresh ideas to life—whether that’s through a smart AI-assisted content strategy or a landing page built in Webflow.</p> <p>🔑 Key Responsibilities</p> <p>Plan and run targeted digital marketing campaigns across Google, LinkedIn, Facebook, and email<br /> Build landing pages using no-code tools like Webflow, Carrd, or Unbounce<br /> Write compelling, lead-generating copy tailored to B2B audiences<br /> Create valuable content using a mix of AI tools and traditional copywriting<br /> Manage and grow social media presence (primarily LinkedIn)<br /> Set up and manage email automation and newsletters<br /> Implement SEO best practices and conduct keyword research<br /> Analyse and optimise campaign performance using analytics platforms<br /> Collaborate directly with leadership to align marketing with business goals</p> <p>✅ What We’re Looking For</p> <p>3+ years’ experience in digital marketing, preferably in B2B or consulting<br /> Strong understanding of platforms like Google Ads, LinkedIn Ads, and email marketing tools<br /> Hands-on experience with no-code page builders<br /> Familiarity with AI tools like ChatGPT or Jasper for content creation<br /> Exceptional writing and communication skills<br /> Proven success in lead generation for service-based or consulting businesses<br /> Organised, research-led, and results-driven</p> <p>MUST HAVE &#8211; Google Ads Experience</p> <p>🌟 Bonus Points For</p> <p>Knowledge of CRM platforms (HubSpot, Salesforce, etc.)<br /> Understanding of B2B buying journeys and digital sales funnels<br /> Experience working with consulting or SaaS companies</p> <p>💡 What’s on Offer</p> <p>A high-impact role in a small, agile, and growing team<br /> Autonomy, trust, and the tools you need to do your best work<br /> Flexible remote working<br /> Exposure to the latest AI tools and no-code workflows</p> <p>💬 If you&#8217;re a creative, data-driven marketer ready to make an impact in the consulting space—we want to hear from you.</p> <p>&nbsp;</p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...