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Demand Generation Specialist

May 2, 2026

*This role is open to remote based candidates based in Canada with a preference for Vancouver-based candidates* We’re looking for a Demand Generation Specialist to join our team and help drive the next stage of our growth. As our Demand Generation Specialist, you will own and run demand generation programs that drive qualified pipeline, with a strong focus on ABM execution, B2B email nurturing, digital advertising, campaign performance, and funnel reporting. If you consider yourself a creative B2B marketer who uses data to make strong decisions, AI toolsets to orchestrate performance, and is energized by connecting marketing execution to pipeline impact, we’d love to hear from you. This role is a great fit for someone who is ready to join a lean and dynamic team that offers an opportunity for a high level of individual responsibility, ownership and impact. Who we are At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), Boys & Girls Clubs of America (BGCA), and Salvation Army Kroc Centers to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most. We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology. Our passion for community and innovation has earned us recognition, including: <ul> <li>Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year</li> <li>Globe & Mail's Top Growing Companies of 2024 and 2025</li> <li>Deloitte's Technology Fast 50 winner 2024</li> <li>Deloitte's Technology Fast 500 winner 2024 and 2025</li> </ul> At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team. If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities. Skills Traction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have: <ul> <li>3-5 years in B2B SaaS demand generation, growth, or digital marketing roles</li> <li>Proven track record of building and optimizing campaigns that drive pipeline</li> <li>Strong understanding of funnel metrics and conversion optimization across the buyer journey</li> <li>Hands-on experience with AI-powered demand generation tools, Salesforce and Account Engagement (Pardot) including lead scoring, segmentation, and automation</li> <li>Comfortable owning campaign performance and reporting with the ability to turn data into action</li> <li>Experience running A/B tests and experiments across channels, email, and landing pages</li> <li>Experience managing digital campaign budgets and optimizing spend for performance and ROI</li> <li>Ability to manage multiple campaigns at once with strong attention to detail</li> <li>Strong instincts for messaging and content that drives engagement and conversion</li> <li>Comfortable contributing to content development in a lean team environment</li> <li>Self-starter who can move quickly and collaborate cross-functionally</li> <li>Bonus points if you have experience with website CMS and conversion optimization</li> </ul> What You Will Be Doing <ul> <li>Execute and optimize demand generation programs that drive qualified pipeline including always-on campaigns, ABM, and event follow-up</li> <li>Help improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stack</li> <li>Support demand generation for new markets through targeted campaigns, messaging, and web experiences</li> <li>Execute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiences</li> <li>Own our email marketing program end to end including segmentation, persona nurture workflows, and campaign execution</li> <li>Continuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance data</li> <li>Partner with the Marketing Director to inform content priorities based on campaign performance and audience insights</li> <li>Collaborate on and contribute to campaign content such as emails, landing pages, and briefs while leveraging team support for larger assets</li> <li>Support SEO and AI-driven search visibility efforts by optimizing content and identifying opportunities to improve performance</li> <li>Partner with specialized external partners to advance projects and meet set objectives</li> <li>Run and iterate on experimentation initiatives, including A/B testing to improve performance and conversion</li> <li>Own and optimize marketing’s use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reporting</li> <li>Develop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomes</li> <li>Collaborate with Sales on system alignment and lead scoring model </li> </ul> Compensation At Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions. The starting salary band for this role is $80,000-$90,000. Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role. Please note that the range details above reflect the base pay only and do not include our competitive bonus program and benefits that we offer. Our Approach to AI At Traction Rec, we’re big fans of AI and we embrace it as a tool that helps us work smarter and more creatively. It may even have helped with this job description. That said, our recruiting process is 100% human. From resume review to interviews to job offers, every step is led by real people who care about real people. No bots making hiring decisions here. If you’re interested, so are we! Send your resume our way, and let’s chat. At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec. Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Please note that employment is contingent on the successful completion of background and reference checks. <hr><div class="fabric-5qovnk-root MuiBox-root css-witlqh" data-fabric-component="Flex"><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox">Location</div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox">Vancouver, British Columbia (Remote)</div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox">Department</div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox">Marketing</div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox">Employment Type</div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox">Full-Time</div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div><div class="fabric-5qovnk-root MuiBox-root css-1phs5iq" data-fabric-component="Flex"><div class="fabric-2lfz5e-root MuiBox-root css-jipda8" data-fabric-component="LayoutBox">Minimum Experience</div><div class="fabric-15808a6-root MuiBox-root css-4cxybv" data-fabric-component="LayoutBox">Experienced</div><hr class="MuiDivider-root fabric-jcid1o-root MuiDivider-fullWidth MuiBox-root css-40h3v3" data-fabric-component="Divider"></div></div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...