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Customer Relationship Marketing Lead

April 29, 2026

As Customer Relationship Marketing Lead you will be accountable for leading and taking responsibility for the overall strategy formulation and execution of the Customer Relationship Marketing function across JUMO’s African markets. As a technology and data platform with mobile as our delivery channel, the CRM Lead assesses and drives the strategic development of measurement frameworks, channels, systems, and tools that enable success for the function. You will report to the Head of Strategic Delivery. You will Oversee the direct marketing efforts across markets, including strategy formulation, systems and data optimisation, segmentation, execution and reporting. Lead the team in strategy development for new and existing products and markets using through-the-line channels (SMS, digital, social media, etc.) as relevant. Implement measurement frameworks to assess, optimise and prove customer value management and portfolio contribution. Lead the function in increasing customer acquisition and retention numbers through continuous improvements, conversion testing and campaign performance analysis. Define the data and systems needs of the CRM team and drive the optimisation and automation of data processes and capabilities. Lead and support the team, optimising ways of working, and building the operations, capability, systems and cross-functional relationships that enable customer value management. You will need Minimum of 10+ years in relevant roles which include significant direct marketing, CRM and/or CVM experience Experience working in technology or financial services businesses Proven commercial acumen and strategy development experience Experience leading a team of specialists in a fast-paced environment Knowledge and experience of statistical tools and techniques Understanding of behavioural science and experience incorporating customer research and insights into campaign execution beneficial Experience in emerging markets Capabilities Ability to process and navigate detailed information within a complex environment, whilst building toward a long-term vision. Ability to manage multiple priorities simultaneously in a fast-paced environment. Ability to work cross-functional and recognise interdependencies across projects & teams. Focused on leveraging a proactive, solution-oriented approach. Strong attention to detail is required in this nuanced role. High level of business acumen and ability to present and communicate across all organisational levels. Ability to interface with technical teams and translate functional requirements into data or technical briefs. Strong communication, influencing and presentation skills. Excellent project management and organisational skills. High level of emotional intelligence and social awareness. We ask a lot of each other at JUMO, but we give a lot too. You will love Collaborating with smart, engaging people in an inspiring work environment Working as one team towards our goal of financial inclusion Growing and learning continuously, with loads of encouragement and support Boldly taking risks as we navigate new challenges Flexible work practices enabling your best delivery Being autonomous and empowered to lead A stack of leading-edge technologies Remote First This position is based in South Africa. We operate a remote first working approach, where working remotely is our default way of working. Our environment is designed to foster innovation and enable collaboration. We have co-working spaces available in Cape Town for collaboration and connection and for those who value and want to work out of an office. You have flexibility where to work from, as long as you are set up to work remotely and have access to data with a strong and reliable connection as we value online facetime for collaboration at JUMO. Diversity and Inclusion At JUMO, we firmly believe that diversity strengthens our teams. We are dedicated to fostering an inclusive recruitment process that cultivates an environment where all individuals can be authentic, collaborate, and thrive.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...